According to technical writer Lora Baker, “In today’s growing technical products market, consumers are barraged with countless marketing claims and counter-claims of superior product performance. Due to the sheer volume of information available, and the conflicting nature of these claims, it is increasingly difficult for them to digest and discern relevant data to help them make the best decision for their corporate enterprise or personal purchases. On the flip side, technology providers have to work harder than ever to prove the competitive advantages of their products, and they’re finding that their own internally-produced marketing materials are being met with increased skepticism. Because Percept Technology Labs is a third-party independent testing lab, we are able to take the accurate and unbiased results of a competitive analysis testing project and use this data to create powerful and effective white papers for our clients. These independently-produced white papers build a compelling and credible selling proposition for our clients, showing their potential customers exactly where and how their products outperform competitors’ products. We also look to serve consumers by writing white papers which will give them reliably data to help them make informed purchasing decisions.”

Competitive Analysis testing is one of Percept’s core competencies, and the firm has completed projects for a wide variety of data storage, IT and Consumer Electronics clients over the past decade. Percept’s white papers identify the pressing problems and key issues in the particular market segment and then the use data from the test projects to establish and prove a solution offered by a particular product.

Writing about a wide variety of markets and products, Percept has created a number of custom white papers including:

• MicroSoft : Competitive testing proves superior battery life in MicroSoft’s wireless mouse products.
• Quantum : In the highly competitive data storage marketplace, Quantum builds a case for superior performance of its tape drive devices.
• PortAuthority : An industry-first comparison of Information Leak Prevention software demonstrates clear and compelling performance advantages of PortAuthority’s products.
• Battery Testing : Percept’s battery testing expertise is used to compare the performance of leading AA batteries in independent side-by-side testing. This report will be available for sale in August 2006.

Each of these papers can be viewed at http://percept.com/white-papers.php.

About Percept Technology Labs

2006 marks the 10th year that Percept Technology Labs has provided independent product testing and consulting for leading data storage, ITE and consumer electronics firms. With years of specialized technology testing experience and absolute commitment to customer care, the Percept team manages the entire product testing, improvement, and certification process from start to finish. Percept provides everything clients need to launch and deliver their products around the world — on time and within budget. To learn about Percept's full line of testing and consulting services, visit www.percept.com or call 303-444-7480.

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