Percept Technology Labs Delivers Competitive Analysis Testing For the Latest Data Storage and ITE Products
Advanced Testing Methodologies Deliver Unbiased Data to Quantify Competitive Advantages of Tape Drives & Libraries

Boulder, CO, – March 30, 2007 –Addressing the intensely competitive business landscape in the  data storage and information technology equipment (ITE) industries, Percept Technology Labs (www.percept.com) today announced advanced competitive analysis testing capabilities that provide unbiased data to help companies understand, communicate, and substantiate the competitive advantages of their products.  With years of in-depth data storage expertise.  Percept is focusing on a number of specific product areas including data storage tape drives and tape libraries.

The proliferation of technology products and contradictory marketing claims leaves many consumer and business-to-business purchasing agents confused and skeptical.  Attempting to sift through and decipher large volumes of technical data can be difficult and time consuming.  For manufactures of technology products, it is essential to have a clear understanding how their products truly perform in comparison to competitor’s products, and to provide reliable data to prove and quantify their claims of superior performance.

According to John Mozeliak, president of Percept, “Percept has developed a comprehensive competitive analysis testing methodology that delivers powerful, unbiased data to clients.  Our test engineers analyze and determine the true performance characteristics of a product in relation to competitive products.  This independent test data quantifies exactly how the products outperform the competition as well as areas to target for improvement, providing a complete and unbiased picture.  Using our test data, companies are able to determine exactly how to enhance positioning and performance – ultimately benefiting their bottom line.”

Percept’s Competitive Analysis Testing process:

1. Develop specific test objectives
2. Analyze the competitive landscape and product positioning
3. Create a comprehensive test plan.
4. Clarify customer priorities
5. Deliver test data in formats customized for specific client needs

Following these steps, the Percept team helps clients successfully create and utilize Competitive Analysis data to clarify and communicate product performance strengths – credibly demonstrating their competitive advantages.

About Percept Technology Labs

For more than a decade Percept Technology Labs has delivered independent product testing and consulting to leading data storage, ITE and consumer electronics firms. With years of specialized technology testing experience and absolute commitment to customer care, the Percept team manages the entire product testing, improvement and certification process from start to finish. Percept provides everything clients need to launch and deliver their products around the world — on time and within budget. To learn about Percept's full line of testing and consulting services, visit www.percept.com or call 303-444-7480.

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